As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
If you are a promoter or publicity coordinator new to the PR biz, this might help guide you. If you simply fill in the blanks and italicized areas, and paste the result into your own word processor, you will have an adequate press release for your local media outlets.
Like any skill, writing a press release becomes easier and the results more polished with practice and exercise.
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance. Format. There is a fairly standard format for creating press releases. It will help your credibility and chances of being published if you present your material this way. Scroll down below the press release template to see industry-specific press release samples, formatting tips, and how to write and distribute your press release. Press Release Template The following is a press release template that shows the standard formatting that a release should follow.
You might consider using other quotes from my press kit, or composing a paragraph about my background or my music in the style of your local paper, if you know they tend to reprint press releases in whole.
The copy below may not be as "dry" as some larger newspapers prefer.
If you have experience to lead you to believe they would print more verbiage, then write a little more, or add another page. But in general, pithy is better than wordy. Singer, songwriter and instrumentalist Joel Mabus is a maverick in the folk music world. He defies any easy pigeonhole.
By turns, he picks a mountain banjo to accompany an ancient ballad, sings a witty song about modern life, plays a sweet Irish melody on guitar, swings a hot jazz number, and then reaches deep for a soulful expression of values in a troubled world.
He tops it all with a fiddle tune or old Carter family song -- all skillfully blended into a seamless flow.
He has performed in concert with such folk music stars as John Prine, Joan Baez and Tom Paxton, and has been featured at the top folk clubs and festivals, such as the Philadelphia Folk Festival and Vancouver Folk Festival.
His songs, which range from thoughtful to silly to poetic, show that he knows his way around the English language and American culture just as well as he knows his way around a fretboard.
Be sure to visit his online press kit at http:Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance. Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CC ( release) choose Adobe Dreamweaver CC Classroom in a Book ( release) from the best-selling series of hands-on software training workbooks from Adobe Press.
The 14 project-based step-by-step lessons in this book show users the key techniques for working in . Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
Every book (and author) needs a press release that announces the book’s arrival. It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available.
Jun 13, · Headline. Opening sentence. Body.
(What’s the story, why does it matter?) Contact information. These are the ingredients of a successful press release. Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it.
If you talk of an event or launch, you .